PPC Advertising Strategies
One of the best ways to increase your revenue is to use pay-per-click (or PPC) advertising. This is a strategy that involves bidding for keywords on search engine like Google Adwords or Bing Ads. The idea behind this type of advertising is that you will be shown when someone types in certain words related to what you are selling, and then they can click through to your website–giving them an opportunity to buy from you. The PPC Dubai experts will show you five strategies that will help boost your views and subscribers!
The first thing you want to do is figure out what words you are going to advertise for. Here’s a list of some common keywords:
– iphone case
– buy iphone cases
– where can i buy an iphone case?
Once you have your primary terms, add them into the relevant fields when creating your campaign on Adwords or Bing Ads. Then choose if you’re bidding on these words per click basis (meaning each time someone clicks from the ad) or per impression basis (each times it shows up in search results). You should also decide how much money you’d like to spend every day and set a daily budget goal–the amount varies depending on which type of plan you sign up under. If using Google ads, you can also choose if your ads will show up on the top of search results, or on specific sites.
When creating your ad copy, keep in mind that having a catchy headline is important for grabbing people’s attention. Make sure it includes one main call-to-action–meaning an action to get users to click through and buy from you! You should also include some secondary actions so they have more than one option when moving forward with their purchasing decision. For example: “click here”/”get yours now.” Another thing to remember is including brand keywords where possible–this boosts trust amongst potential customers who are looking at buying something online since its known as being trustworthy via Google’s page ranking system .